At 17 years and 4 months, I was a high school graduate
with no direction, no inclinations, and no particular interests. There is an admonition about finding your
passion. I still have not found my passion.
I’ve taken “personality” tests over the years, and I seem to defy
categorization. There are generally four quadrants or categories, and we should
be strongest on one quadrant, weakest in one quadrant and one of the other two
should be complementary to the dominant one.
Well, in one case I was approximately equal in all four quadrants
(totally inconclusive) and in another case I was strongest and second strongest
in two categories that were almost mutually exclusive. The evaluator said that that combination made
no sense. Apparently I do not know myself, or do not know my own mind. This
must have something to do with common sense.
I met Michelle’s husband, Kevin, for the first time in
1996, but it was not until around 2010 that Michelle first told me about
Kevin’s reaction to me. Sandy and I
drove from San Jose, they drove (motor cycle) from Sacramento, and we met at a
coffee shop in Tracy or Stockton.
Michelle said that afterwards Kevin said that in his field of business
he has learned to assess people he meets and to place them in various
categories in his mind. He said I was
the first person he had met who he could not define or categorize. I was an enigma. I can add that people who
get to know me through social situations, like running or at a wedding
reception or something, are surprised to learn that I am in the Accounting
profession. My personality evidently
does not match up with that stereotype at all.
One of the strangest things that happened with Kevin,
apparently, was that I (tongue-in-cheek; clearly kidding) shared an original
thought I had about a business idea. I
said that every year we drive past a pumpkin patch where the kids run around,
all excited, trying to find their favorite pumpkin and pleading with their
parents to buy it. And every Christmas
(usually the weekend after Thanksgiving) families drive up to one of the tree
farms, where the Dad is handed a saw with a long handle, and the kids run
around arguing over which is the perfect tree to cut down and bring home. So my idea was, why not combine the two
concepts for Thanksgiving? Why not have
a turkey patch where Dad is handed a sharp blade on a stick, the kids run
around, argue, and pick out the turkey they want, and Dad cuts its head off on
the spot, blood and feathers flying all over, and home they go with the family
turkey? Evidently, that is not the kind
of conversation to have when you are meeting someone for the first time,
especially in those circumstances. Who
knew?
Kevin has some definite ideas about decorum and what is
right and proper. I remember one of the
first times that he was visiting with our family in San Jose; we were sitting
around the table after dinner when Bobby stood up and announced that he needed
to go to the bathroom (or in Canada-speak, “use the washroom”). Bobby said, “I am rimmed. I need to drop a couple of friends off at the
lake!” We all laughed, but Kevin was
appalled - or seemed to be. Staggering
back from the bathroom a few minutes later, Bobby put on a startled, worried
look and said, “I think I just gave birth to a headless brown trout!” Now Kevin really was appalled. Even growing up on a farm out in the frozen
tundra of central Canada, I guess they didn’t discuss such subjects in
public.
When Ryan was little I told him the story of Cisco and
Poncho walking one behind the other across the desert, with Cisco in the
lead. Poncho thinks he smells something
bad, so he asks, “Cisco, you poop your pants?” and Cisco responds, “No, Poncho,
I no poop my pants.” They continue
walking single file for awhile until Poncho is convinced that he definitely
smells something. The conversation goes,
“Cisco!” “Si, Poncho.” “Cisco, you sure
you no poop your pants?” “No, Poncho, I no poop my pants.” Finally, Poncho steps up from behind and
pulls Cisco’s pants down, and there, sure enough, is a load of poop. The exchange is, “Cisco! I thought you said you no poop your pants!”
and Cisco answers, “Oh Poncho, I thought you meant today!”
Well, Ryan and I decided to act this out in a skit to
amuse his parents and Nana, and we eventually hit on the idea of putting a
brown plastic toy hotdog in Ryan’s pajamas, so that when I pulled down his
pants, there would be the “poop” in all its glory. I remember that Kevin seemed appalled just at
the story itself and the fact that I was teaching it to his son, but when we
revealed the “poop” in his pants, he was red-faced and speechless. What made it even funnier is how hard Ryan
was laughing during the skit in anticipation of the “surprise,” and by the time
we got to the finale he was laying on the floor, red-faced, pajama bottoms down
around his ankles, laughing so hard there were tears running down his
cheeks. His glee and Kevin’s shocked
expression at the same time made for a very funny episode.
When I decided to go to college I remember reading the
want ads, trying to get inspired about what I wanted to study. They are listed alphabetically, so I was
seeing Accountant, Business, Controller, etc.
In junior college I mainly focused on fulfilling the general education
requirements, but indicated my interest in “accounting-business-controller,”
whatever that was. I took some
introductory accounting and economics classes and found I understood them very well. By the way, I earned all ‘A’s and one ‘B’
over the whole two years, for a grade point average of nearly 4.0. I don’t remember what the ‘B’ was in.
When I was accepted to Stanford University I learned that
the school did not offer an undergraduate degree in Accounting. The closest they had was Economics, which I
was very good at and liked. I mean, I
had taken two introductory courses in economics in junior college and
understood what they were about and got ‘A’s in them, so I thought I would do
well with that major. I actually
graduated with honors in Economics by taking extra courses and by achieving at
least a 3.4 GPA in my major. It was only
after I graduated and started looking for a job that I learned that economics
majors are included in the category of “liberal arts” majors. It was 1971, and
good luck trying to find a job with a liberal arts degree.
There’s that naiveté/lack of common sense/oblivion
cropping up again. I found I was earning
more money loading airplanes for Pan Am than I could earn with an entry level
job with a liberal arts degree. Since we
had two children by then, and I was the only bread-winner in the family, going
backwards in terms of income was not an option.
Thus I decided to stay at Pan Am another two years and complete the
Berkeley MBA program.
The salaries for people with MBA degrees were at least a
step up from my union wages at Pan Am.
Among the fields of emphasis available within the MBA program were
Marketing, Finance, Accounting and Operations Research. I didn’t know what Operations Research was;
thought Marketing was selling (didn’t want that!); and didn’t understand the
difference between Finance and Accounting, except that I knew what an
Accountant did and had no idea what a “Finance” did – probably banking or the
stock market or something.
In my job search prior to the MBA program, I actually
drove down to San Jose from our home in San Carlos in response to an ad for an
entry level management job at a company called Electrolux. There was no easy on-line research in those
days, so I went there with no idea what kind of company it was. I just knew that the starting salary was not
less than I was earning loading airplanes for Pan Am. It turned out to be a vacuum cleaner company,
and they recommended that I accompany an experienced salesman for the first few
months, going door-to-door trying to sell vacuum cleaners. That was sooo not going to happen. I would rather load airplanes with my
Stanford degree than do that. No offence
intended…that was just not me in 1971.
At any rate, I ended up in the Accounting
profession. After interviewing and
researching, the employment decision for me was either a) large firm/small city
or b) smaller firm/big city. Large firm
in those days was one of the “Big 8” international accounting firms, auditors
for most of the publicly-held companies; smaller was one of the regional firms,
perhaps comprising the 9th through 12th next largest
firms, offering audit, tax and accounting services to mainly the smaller
companies. The gap between number 8 and
number 9 was enormous. The regional
firms were really in a different league than the Big 8. “Big city” meant San
Francisco, and “small city” basically meant San Jose. We lived on the Peninsula, practically
equidistant from those two cities. Below the regional firms, the CPA firms were
primarily bookkeeping and tax return related.
I chose the San Jose office of Arthur Young & Co,
which essentially meant choosing the prestige of the Big 8 and the informality
of a smaller office. When I started in
1973 there were some 65 people on the professional staff, and we had a good
variety of clients in such fields as retail, health care and governmental
units, along with a smattering of high tech companies. When I left there in 1980 there were well
over 100 professionals and high tech was exploding. I will not attempt to chronicle the creation
and development of Silicon Valley – that is out there for anyone to read about
- although I would like to point out that the term ‘silicon’ refers to the
material needed to make transistor wafers.
As I understand it, silicon is started and grown in a way analogous to
the way yeast is grown. You need a
starter batch from somewhere. I don’t
know where. Did I mention I am a
technical basket case? When I first
heard the term, like many people, I thought of silicone – a substance used in
breast enlargement procedures.
Ironically, the birth of that particular phenomenon can be traced to a
San Francisco entertainer of the same time frame – early 1960s - named Carol
Doda. She danced topless with these
huge, artificially inflated boobs.
I should also note in passing that ‘Silicon Valley’ is
now a very outdated name, since nearly all wafers and semiconductors are now
manufactured in Asia. One of the
attributes that has made Silicon Valley so unique has been its ability to
reinvent itself. It has transitioned
from semiconductors to PCs to the Internet, through the dot-coms and now social
media (and don’t forget bio-medical and the I-Phone). For the third quarter of calendar 2013
venture capitalists invested some $7.8 billion, of which Silicon Valley
received 46%! The next highest regions
of the country were New England, New York and Southern California at 11%, 9%
and 9%, respectively.
Anyway, my ability to earn a living and raise a family
was greatly enhanced by the birth of Silicon Valley. I don’t know how I ever would have fared in
the older, more staid environments where you must become the good “corporation
man” in order to keep your job, get raises and promotions, etc, knowing that
there is no other job waiting for you if you lose the one you’ve got. In Silicon Valley, we used to say that
employees “vote with their feet,” meaning that if an employee didn’t like the
way things were going at one company, he merely had to walk across the street
to the next company. Similarly, as a
consultant, I had confidence that I could always find another gig if and when
this one soured. (Carol Doda probably
could, too).
I have enjoyed describing my approach to goal-setting as
akin to the archer who shoots an arrow into the side of a barn or something,
then walks up and paints the traditional circular target around the arrow. That is really an exaggeration, and is
amusing, but it is not necessarily how I approached life – it just looks that
way sometimes. As in how I chose the
Accounting major because the want ads were alphabetical and I saw Accountant,
Business, Controller, etc. As in how I
transferred to Stanford before realizing that they didn’t have an undergraduate
Accounting major, so chose Economics as the next closest thing. As in how I discovered after graduating from
Stanford that Economics majors are lumped in with “Liberal Arts” majors, for
whom openings in the business world are limited and starting salaries are
weak. As I have said, if I had to choose
one word to describe life, that word would be “funny,” and if I had to choose
one word to describe my attitude towards life, it would be “whatever.” But it has all worked out beautifully.
As a consultant, I
have seen many companies struggle, downsize and ultimately be acquired or go
out of business, and I never got accustomed to the shattered dreams. Many times I have pulled into the company
parking lot knowing that this was the morning a lot of unsuspecting people were
going to receive very upsetting and scary news – scary in that most households
were not prepared to withstand the loss of a paycheck. In the months prior I had become accustomed
to walking past an increasing number of empty cubicles, sometimes forgetting
the names of the former occupants.
Sometimes there were whole floors or even whole buildings sitting empty
while the Company tried to find a tenant.
Even leaving just one wing of one building empty at least cut down on
the heating and electric bill.
I’ve watched companies cut back and cut back until they
were acquired for “pennies on the dollar” because they had no
alternatives. It takes courage to be the
first on the management team to stand up in a meeting and say that it was time
to be acquired before it was too late – to “get out while the gettin’s
good.” I remember telling more than one
CFO that you can’t keep amputating the patient’s body parts without eventually
killing the patient. I remember “all
hands” meetings that required renting off site facilities, because there was no
room big enough to handle everyone; then moving the meetings on site into the
largest room, then progressively smaller rooms, as the number of employees
dwindled. I remember looking around and
trying to imagine what some of the employees who had left a couple of years
earlier would think if they saw how small the latest “all hands” meeting
was. They would be stunned.
I mourned the shattered dreams because I knew that every
hi-tech company started with a dream – an idea, a vision and a mission – shared
by one of more co-founders and early employees.
And as each new employee had interviewed and come on board, they had
learned about the Company’s goals and had allowed dreams of their own to
develop and become important to them.
From entry level to senior levels, new employees had hopes of learning
and growing, advancing in their careers, strengthening their resumes and, of
course, benefitting nicely from their stock options and the like.
I should hasten to acknowledge that the venture
capitalist community and people who call themselves “serial entrepreneurs” are
not setting themselves up for heartbreak, by any means. With cool calculation, they realize that even
if only one in five ventures “makes it,” they will be millionaires many times
over, and the employees who come and go in the process are just so much
collateral damage – something that can’t be helped and is not to be
mourned. I believe I read, however, that
the 2013 IPO of Twitter created some 160 California millionaires, which the
state takes into consideration as it forecasts its tax revenues for the coming
years.
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